Nirvana Nail Studio

A results-focused campaign built for high-end client retention in Stillwater, MN.

Targeted, aesthetic-driven advertising created to attract loyal clientele for one of Stillwater’s most luxurious nail studios.

Meta Ad Strategy & Visual Execution

Campaign Goals

What we aimed to achieve:

  • Attract financially secure women ages 30–60 in the Stillwater and White Bear Lake area

  • Position Nirvana Nail Studio as a consistent, luxurious experience worth returning to

  • Prioritize local visibility and drive website traffic for bookings

A behind the scenes look will be published soon!

Version 1

Approach:
Longer ad with a more descriptive tone, highlighting the Stillwater location and promise of luxury.

CTA: Book Today
Description: “Flawless nails. Consistent Luxury. Only in Stillwater.”

Version 1.2

Performance data will be added post-test

Approach:
Shorter, punchier wording with a more direct CTA and refined ad copy. Designed for faster impact.

Changes Made:

  • Tightened the script

  • Tweaked headline and ad copy

  • Updated description and CTA for urgency
    Goal: Improve click-through rate and reduce ad fatigue