https://www.rubyslippersmarketing.com/tips-tricks daily 0.75 2025-07-07 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/ef3f23f6-9c68-497f-8154-148e3a939181/unsplash-image-ylveRpZ8L1s.jpg https://www.rubyslippersmarketing.com/tips-tricks/youronlinepresenceisyourdigitalreputation monthly 0.5 2025-06-14 https://www.rubyslippersmarketing.com/tips-tricks/needadesignerforbrochures-menus-or-stickers monthly 0.5 2025-06-13 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/8ce3b80a-3557-44a5-a7e3-8d94c800b410/unsplash-image-FeuEg-8XlA8.jpg Tips & Tricks - Need a Designer for Brochures, Menus, or Stickers? Start Here - it: Builds brand recognition Boosts credibility Leaves a lasting impression https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/e3b40e19-20ca-4fc4-981b-bff3db307b83/unsplash-image-LPWl2pEVGKc.jpg Tips & Tricks - Need a Designer for Brochures, Menus, or Stickers? Start Here - Some of the most popular requests include: Brochures for service-based businesses Restaurant menus and coffee shop handouts Product packaging inserts and branded stickers QR code flyers, postcards, and signage https://www.rubyslippersmarketing.com/tips-tricks/howatrustworthywebsitebuildsbetterbusiness monthly 0.5 2025-06-12 https://www.rubyslippersmarketing.com/tips-tricks/whysocialproofstillsellsin2025 monthly 0.5 2025-06-06 https://www.rubyslippersmarketing.com/tips-tricks/whyeverybusinessneedsawebsitein2025 monthly 0.5 2025-06-05 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/e92580ef-e072-44c8-bfa3-e121fd35d95c/unsplash-image-Px3iBXV-4TU.jpg Tips & Tricks - Why Every Business Needs a Website in 2025 - A website gives you: Full control of your brand experience A central hub for SEO, blogs, and traffic Data ownership and tracking via tools like Google Analytics https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1748895176865-50FTKFJ728YPPPZYDQ3L/unsplash-image-v9FQR4tbIq8.jpg Tips & Tricks - Why Every Business Needs a Website in 2025 - A great site communicates: Legitimacy Expertise Consistency https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1748895248455-0U2PTMLKQH4M1VINKJ1W/unsplash-image-zwsHjakE_iI.jpg Tips & Tricks - Why Every Business Needs a Website in 2025 - It should: Collect emails Capture leads Convert visitors Educate your audience https://www.rubyslippersmarketing.com/tips-tricks/thesecrettosocialmediasuccess monthly 0.5 2025-06-04 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/787659a5-375d-4c7f-9521-65bedde3a131/unsplash-image-tLZhFRLj6nY.jpg Tips & Tricks - The Secret to Social Media Success? - That’s why clients turn to Ruby Slippers Marketing for: Monthly content calendars Trend-adapted brand voice posts On-brand visuals using Canva Pro and CapCut Data-backed insights from Meta Business Suite https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/872f6dbd-0419-47a4-9372-06460583f1e2/unsplash-image-FVtG38Cjc_k.jpg Tips & Tricks - The Secret to Social Media Success? - If you’re tired of: Posting last-minute just to stay active Struggling to come up with new ideas Wondering why nothing is working https://www.rubyslippersmarketing.com/tips-tricks/boostyourbusinesswithinstagramseo monthly 0.5 2025-06-03 https://www.rubyslippersmarketing.com/tips-tricks/whybusinessownersareburntoutonsocialmediaandwhattodoinstead monthly 0.5 2025-06-02 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1a3c82a9-c909-4d29-8859-c1b70663c5dc/unsplash-image-P4Re6GIzp9Q.jpg Tips & Tricks - Why Business Owners Are Burnt Out on Social Media - Social platforms now expect businesses to: Post video-first content multiple times per week Stay on top of algorithm shifts Engage meaningfully with followers (not just respond with emojis) Create consistent, branded visuals Run paid ads to stay visible https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/451116d7-bdfb-4f51-a99d-b599d878200f/unsplash-image-Ebb8fe-NZtM.jpg Tips & Tricks - Why Business Owners Are Burnt Out on Social Media - You get: Professional content tailored to your brand Regular posting that builds trust and awareness A strategy based on your goals and your audience Someone who keeps up with trends so you don’t have to https://www.rubyslippersmarketing.com/tips-tricks/howtousehookstoboostengagementonsocialmedia monthly 0.5 2025-06-01 https://www.rubyslippersmarketing.com/tips-tricks/whos-on-what monthly 0.5 2025-05-31 https://www.rubyslippersmarketing.com/tips-tricks/facebookvsinstagramwhatbusinessownersneedtoknow monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/e74598af-8907-45cf-82c0-12ca6f28d98e/unsplash-image-B_oL3jEt5L4.jpg Tips & Tricks - Facebook vs. Instagram - Key factors that influence reach: Relevance to user behavior (likes, saves, comments) Format diversity: Reels, Stories, Carousels Recent engagement between user and account Use of trending audio and strategic hashtags DMs and shares - even private engagement matters https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/01f03e24-a2b8-4469-81e5-2b404cf25169/unsplash-image-EefRxCpIxnA.jpg Tips & Tricks - Facebook vs. Instagram - Key ranking signals in 2025 include: Comments that spark responses Shares to personal timelines and Messenger Long watch time on videos (especially Reels and Lives) Posts that are saved, bookmarked, or spark meaningful reactions https://www.rubyslippersmarketing.com/tips-tricks/tiktokvsinstagramwhatbusinessownersneedtoknow monthly 0.5 2025-05-29 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1012d728-02d6-43e1-83a2-21e2400735d8/unsplash-image-pPV-kqfs5wA.jpg Tips & Tricks - TikTok vs. Instagram - Key signals that matter: Watch time: Did people watch all the way through? Replays: Did they rewatch it? Shares, comments, likes: How much interaction did it spark? Keywords in captions and text overlays https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/df018fd7-3e54-4a44-bc33-62ab3d4a6c2b/unsplash-image-90JFNMyBeek.jpg Tips & Tricks - TikTok vs. Instagram - Key signals that matter: Engagement from your existing followers Use of Instagram-native tools (Reels, Stories, Carousels) Post timing and frequency Saved posts and DMs https://www.rubyslippersmarketing.com/tips-tricks/makeastrongfirstimpressiononlineiwthyourbrand monthly 0.5 2025-05-28 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/ba882a99-27b9-4165-8632-b3e85f127df0/unsplash-image-zw8t5aMmJQQ.jpg Tips & Tricks - Make a Strong First Impression Online with Your Brand - Not your pitch. Not your personality. But your: Website homepage Instagram profile Google Business listing Content, captions, & reviews https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/e832509c-83a3-4b6c-8302-884df79054c4/unsplash-image-lvWw_G8tKsk.jpg Tips & Tricks - Make a Strong First Impression Online with Your Brand - Can a visitor immediately tell: What you do? Who you serve? Why you’re different? https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/c899ecb0-9f98-459a-874b-d07f4329d51c/unsplash-image-tZc3vjPCk-Q.jpg Tips & Tricks - Make a Strong First Impression Online with Your Brand - Visitors should know in seconds: What your business offers Where to go next (CTA) Why they should trust you https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/30b62f8c-2757-4dfb-8405-28394e7d17fe/unsplash-image-505eectW54k.jpg Tips & Tricks - Make a Strong First Impression Online with Your Brand - Even if you’re not posting every day, consistency and clarity go a long way in building that first impression over time. https://www.rubyslippersmarketing.com/tips-tricks/stopblendingin-whystrategicbrandingsetsyouapartonline monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1747939521308-D92ROU0KW49I9FJQXVL8/unsplash-image-ZSPBhokqDMc.jpg Tips & Tricks - Stop Blending In: Why Strategic Branding Sets You Apart Online - It’s: The color palette & fonts that feel uniquely yours The tone in your captions and emails The story your website tells when no one’s explaining it https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/420ac7c5-ba1b-41dc-83e3-530efc9f816a/unsplash-image-_8gR561QtEA.jpg Tips & Tricks - Stop Blending In: Why Strategic Branding Sets You Apart Online - A consistent digital presence helps you: Build trust before a single DM or email Create a sense of professionalism and polish Make your services feel premium (because they are) https://www.rubyslippersmarketing.com/tips-tricks/whyyourdigitalpresencemattersmorethanever monthly 0.5 2025-05-26 https://www.rubyslippersmarketing.com/tips-tricks/quickinstagramcontentideasthatactuallywork monthly 0.5 2025-05-25 https://www.rubyslippersmarketing.com/tips-tricks/whatbusinessownersshouldknowaboutmetabusinesssuite monthly 0.5 2025-05-24 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/81f114d7-cb48-43a5-bfd5-9015f5906962/unsplash-image-c9FQyqIECds.jpg Tips & Tricks - What Business Owners Should Know About Meta Business Suite - Without experience, most users miss out on: Optimizing ad delivery based on performance Adjusting audiences and placements Interpreting insights that guide content strategy https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/13fe621b-4114-4633-9d57-ed955f257f5a/unsplash-image-Qfq-spOCaAg.jpg Tips & Tricks - What Business Owners Should Know About Meta Business Suite - They struggle with: Knowing what to post Creating content that aligns with goals Staying consistent without burning out https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/7e239e82-7d9b-4a4d-8ff3-a7c0d1c2d9f6/unsplash-image-Px0X7g1mc8k.jpg Tips & Tricks - What Business Owners Should Know About Meta Business Suite - Inside Meta Business Suite, I manage: Ad audiences that match your ideal client A/B testing to compare creative Retargeting flows that turn interest into sales https://www.rubyslippersmarketing.com/tips-tricks/howtofindtherightwebdesignerforyourbusiness monthly 0.5 2025-05-23 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/9aa46e21-618d-4bb8-a135-e024ab3eb4fc/unsplash-image-7okkFhxrxNw.jpg Tips & Tricks - How to Find the Right Web Designer for Your Business - A good web designer will ask questions like: Who’s your target audience? What’s the goal of each page? How should people move through your site? https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/d991ad33-cab5-47e3-b77e-70891dc555f9/unsplash-image-yeB9jDmHm6M.jpg Tips & Tricks - How to Find the Right Web Designer for Your Business - A solid web designer will know: How to structure your pages with H1s and meta tags How to improve loading speed and image quality How to write SEO-friendly content that ranks and reads well https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/0f7891dc-cbaf-4b94-93e9-d9c8b7127c5f/unsplash-image-zwsHjakE_iI.jpg Tips & Tricks - How to Find the Right Web Designer for Your Business - Look at: Functionality and user experience Consistent branding and messaging Clear calls to action https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/606e64e6-98b0-4f73-8a3e-3ac569b5d82d/unsplash-image-v9FQR4tbIq8.jpg Tips & Tricks - How to Find the Right Web Designer for Your Business - When I design websites, I prioritize: Ease of use (for both you and your visitors) SEO-rich content to drive visibility Strategic flow that guides users to action https://www.rubyslippersmarketing.com/tips-tricks/whyyoushouldhireamarketingexpert monthly 0.5 2025-05-22 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/90d9bf43-9e37-4afa-a378-c98a44349277/unsplash-image-QsfekChqHOY.jpg Tips & Tricks - Why You Should Hire a Marketing Expert - You’ll also skip the learning curve (& the trial-and-error) of trying to guess your way through: Social media content planning Website updates and optimization Paid ads on Facebook, Instagram, or Google https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/23eb1d0d-4dbc-401b-a661-58ac236bd997/unsplash-image-gcsNOsPEXfs.jpg Tips & Tricks - Why You Should Hire a Marketing Expert - That means: Branded visuals that build recognition Social media posts that convert Captions written to attract, not just inform Email campaigns that people actually want to read https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/bfa37b91-b25a-4b49-ae69-14d822b51d34/unsplash-image-LUgHXvLe_kM.jpg Tips & Tricks - Why You Should Hire a Marketing Expert - That means: Mobile-friendly, fast-loading pages Strong SEO writing throughout Clear CTAs that guide visitors to action https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/73f5e4e0-52fa-448f-b624-7ae7a7e0afb2/unsplash-image-_x6XZ_jp0g8.jpg Tips & Tricks - Why You Should Hire a Marketing Expert - If you’ve been: Posting and not seeing engagement Struggling to keep your website updated Unsure what to even say in your marketing Stuck in a cycle of burnout and "figuring it out later" https://www.rubyslippersmarketing.com/tips-tricks/5waystoinstantlyimproveyouronlinevisibilityasabusinessowner monthly 0.5 2025-05-21 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/b16ff709-2d06-46e1-951c-8a6e64a35881/unsplash-image-BJXAxQ1L7dI.jpg Tips & Tricks - 5 Ways to Instantly Improve Your Online Visibility as a Business Owner - Add keywords to your business description Keep your hours and contact info updated Post updates and photos regularly to stay visible https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/59657116-7e77-4417-8778-df74a414028f/unsplash-image-tLZhFRLj6nY.jpg Tips & Tricks - 5 Ways to Instantly Improve Your Online Visibility as a Business Owner - Create platform-specific content tailored to your audience Use clear calls to action that drive traffic to your website or booking page Share testimonials, FAQs, and behind-the-scenes content to humanize your brand https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/88d53acb-99d2-401b-ade5-ecdaae1abc2f/unsplash-image-vZJdYl5JVXY.jpg Tips & Tricks - 5 Ways to Instantly Improve Your Online Visibility as a Business Owner - Update outdated service pages and add new blog content Use structured headings (H1, H2) and alt text on images Improve page speed and mobile usability https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/4f1c9ff0-3c96-43c3-997c-b1112a71f390/unsplash-image-qJgW5ewKCO8.jpg Tips & Tricks - 5 Ways to Instantly Improve Your Online Visibility as a Business Owner - Introduce yourself and share your story Post quick tips or highlight client wins in video format Include captions and branded CTAs to boost watch time and conversions https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1747670089247-NFY8FZJS7USRZYYUW6NZ/Logo+no+background-+Oct+2024.png Tips & Tricks - 5 Ways to Instantly Improve Your Online Visibility as a Business Owner - When clients outsource their social media management to me, we focus on: Sustainable content systems Custom visual and voice branding High-converting paid and organic campaigns https://www.rubyslippersmarketing.com/tips-tricks/whyclearbrandmessagingconvertsmorethanfancygraphics monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/0f933545-7aaf-474d-8a2b-28eb1932649b/unsplash-image-p2E8RQDZ-Zg.jpg Tips & Tricks - Why Clear Brand Messaging Converts More Than Fancy Graphics - It answers questions like: What problem do you solve? Who is your service/product for? What makes you different? Why should someone choose you over a competitor? https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1747669456870-HTU5XI5D1I1XG6ACU77G/unsplash-image-C2CYPENZ7LA.jpg Tips & Tricks - Why Clear Brand Messaging Converts More Than Fancy Graphics - Your messaging should: Grab attention with clear, confident headlines Use your audience’s language, not just industry terms Reiterate your core offers often (repetition builds recognition) https://www.rubyslippersmarketing.com/tips-tricks/3tipsonhowtopostlikeapro monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/07a90e75-4c79-43c8-b384-c252ee3afe27/unsplash-image-JYiADe-xsDw.jpg Tips & Tricks - 3 Tips to Post Like a Pro (Without Spending Hours on Social Media) - This includes: Writing captions ahead of time Designing graphics in one session Scheduling posts with tools like Meta Business Suite https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/fb0bdea3-ed3b-4c64-9208-5dba9ca17545/unsplash-image-npxXWgQ33ZQ.jpg Tips & Tricks - 3 Tips to Post Like a Pro (Without Spending Hours on Social Media) - Every post should have a goal: Are you.. Educating? Promoting? Building connection? Directing traffic? https://www.rubyslippersmarketing.com/tips-tricks/in-housevsoutsourcedmarketing monthly 0.5 2025-05-18 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/61c24db0-8d88-49d8-bbfa-238399a40346/unsplash-image-gMsnXqILjp4.jpg Tips & Tricks - In-House vs. Outsourced Marketing: What’s Smarter for Growing Your Business? - Hiring an in-house team can work well if: You need someone onsite regularly Your company is scaling rapidly and can afford a full-time team You want control over daily tasks and communication https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/7f54194b-a76b-4345-b323-6cb7efd8fa43/unsplash-image-cckf4TsHAuw.jpg Tips & Tricks - In-House vs. Outsourced Marketing: What’s Smarter for Growing Your Business? - But here’s the reality: Hiring one person won’t get you strategy, content, ads, email marketing, and web dev. - they’ll burn out or fall short. It takes time and money to train, onboard, and retain. Most small to mid-sized businesses don’t need someone full-time - they need someone experienced. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/627f9393-9e02-482b-8c30-c6b9d67580b7/unsplash-image-tR0jvlsmCuQ.jpg Tips & Tricks - In-House vs. Outsourced Marketing: What’s Smarter for Growing Your Business? - Outsourcing your marketing gives you: Immediate access to specialized expertise Flexibility to scale services up or down Strategic guidance, not just task execution Creative, web, ad, and content support without adding headcount https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/d1f34ef1-2441-4b6b-baf4-c48d5fae6525/unsplash-image-FHnnjk1Yj7Y.jpg Tips & Tricks - In-House vs. Outsourced Marketing: What’s Smarter for Growing Your Business? - Outsourcing to a professional? Starts around $1,500–$3,000/month depending on scope No onboarding, insurance, or internal overhead Faster execution and better ROI https://www.rubyslippersmarketing.com/tips-tricks/whyyourmarketingisntworkingandwhattodoaboutit monthly 0.5 2025-05-17 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/75c1c742-2c81-41de-b4b8-8c4e1e34e5b3/unsplash-image-NT3qP7WbmzE.jpg Tips & Tricks - Why Your Marketing Isn’t Working (And What to Do About It) - If your posts don’t have a purpose - or don’t align with your offer - they won’t drive traffic, engagement, or sales. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/89b30848-7c30-4697-a118-ee32d6dee20c/unsplash-image-sxb8StmTfaw.jpg Tips & Tricks - Why Your Marketing Isn’t Working (And What to Do About It) - Strong brand messaging, compelling website copywriting, and clear social media captions for business help guide your audience toward action. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/96ba6f2f-6976-4e2e-8681-96f35d894065/unsplash-image-oNlMfgwLbWI.jpg Tips & Tricks - Why Your Marketing Isn’t Working (And What to Do About It) - I see businesses stretch themselves thin across Instagram, LinkedIn, Facebook, and TikTok - and get nowhere. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1747155713053-3VRROZD68WLJI8CF120A/Logo+no+background-+Oct+2024.png Tips & Tricks - Why Your Marketing Isn’t Working (And What to Do About It) - That’s why every ad campaign, email, and post I create is backed by performance analytics. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/955c9956-aa16-426a-8ef6-2359b6f4dac8/unsplash-image-noBgkRsMhuc.jpg Tips & Tricks - Why Your Marketing Isn’t Working (And What to Do About It) - Being a business owner doesn’t mean you need to become a full-time content creator, ad strategist, and web developer. https://www.rubyslippersmarketing.com/tips-tricks/themostcommonmarketingacronymsbusinessownersneedtoknow monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/ddc9c530-fd4b-438f-8e2d-d0c197c89bdc/unsplash-image-qW_k6x5OfRc.jpg Tips & Tricks - The Most Common Marketing Acronyms Business Owners Need to Know. - Why it matters: Your tone, content style, and sales strategy will be totally different depending on whether your audience is a company or a consumer. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/4da11560-f537-42cb-bb1e-5872152d5232/unsplash-image-qnWPjzewewA.jpg Tips & Tricks - The Most Common Marketing Acronyms Business Owners Need to Know. - Why it matters: A CRM keeps you organized and helps nurture leads into paying clients - especially when paired with targeted email campaigns. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/fa81a38c-202a-4754-840a-37cd8b8462b7/unsplash-image-5OyvN4Yx46E.jpg Tips & Tricks - The Most Common Marketing Acronyms Business Owners Need to Know. - Why it matters: Better SEO = more traffic = more leads. Blogs, alt text, and keyword-rich pages help your site climb rankings. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/edb31d38-a71c-4c57-a6f1-91b18685196d/unsplash-image-shr_Xn8S8QU.jpg Tips & Tricks - The Most Common Marketing Acronyms Business Owners Need to Know. - Why it matters: If no one’s clicking your posts, ads, or emails, something needs to change. I help clients improve CTR with strong creative and strategy. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/fd656777-b9af-44d6-bd6c-673fbacfefa1/unsplash-image-EMPZ7yRZoGw.jpg Tips & Tricks - The Most Common Marketing Acronyms Business Owners Need to Know. - Why it matters: Marketing isn’t an expense when done right - it’s an investment. I make sure every piece of content has a purpose. https://www.rubyslippersmarketing.com/tips-tricks/5tipstobuildasocialmediapresencethatactuallygrowsyourbusiness monthly 0.5 2025-05-15 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/f156ccc7-ed1a-44f9-ade4-39c6af3caae3/unsplash-image-i_xVfNtQjwI.jpg Tips & Tricks - 5 Tips to Build a Social Media Presence That Actually Grows Your Business - Before you even think about visuals, you need a clear plan: Who are you trying to reach? What action do you want them to take? What problem do you solve? https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/66fe1aaa-0260-45eb-90ff-fada3e8eaaf1/unsplash-image--UsJoNxLaNo.jpg Tips & Tricks - 5 Tips to Build a Social Media Presence That Actually Grows Your Business - The highest-performing social media plans include: Behind-the-scenes reels Relatable wins and struggles Community engagement Transformations or case studies https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/b19cc01b-7366-44ff-8316-f85c689294bc/unsplash-image-nppoKQd307g.jpg Tips & Tricks - 5 Tips to Build a Social Media Presence That Actually Grows Your Business - Every caption, video, and story I create for clients is designed to: Guide users toward a product, service, or CTA Reinforce offers, events, or booking links Drive traffic to websites, landing pages, or forms https://www.rubyslippersmarketing.com/tips-tricks/creatinghigh-convertingvideoadsformeta monthly 0.5 2025-05-14 https://www.rubyslippersmarketing.com/tips-tricks/thedigitalmarketingstrategyminneapolisandstillwateraremissing monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/67c6946a-9eb1-4031-bde4-950c0047e32a/unsplash-image-BV49ACKmMtY.jpg Tips & Tricks - The Digital Marketing Strategy Minneapolis & Stillwater Businesses Are Missing - Rank in local search results ("marketing agency Stillwater MN") Appear on Google Maps for nearby searches Build trust through local reviews and consistency https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/d03e8c79-ae9a-4731-a497-b86171acfb40/unsplash-image-e42KcMU4wBM.jpg Tips & Tricks - The Digital Marketing Strategy Minneapolis & Stillwater Businesses Are Missing - If your site isn’t: Mobile-optimized Designed to convert Tracking user behavior ... Then you’re missing valuable leads. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/d2e1884c-420f-49ca-b701-55c1fde747f0/unsplash-image-_sxnflKv2pQ.jpg Tips & Tricks - The Digital Marketing Strategy Minneapolis & Stillwater Businesses Are Missing - It’s about: Geo-targeting the right audience Messaging that matches local market trends Retargeting warm leads across platforms https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/54d71c83-c902-42bc-a8d2-6663908f080f/unsplash-image-qvWnGmoTbik.jpg Tips & Tricks - The Digital Marketing Strategy Minneapolis & Stillwater Businesses Are Missing - That’s why tailored content like: Local shoutouts Behind-the-scenes reels Region-specific blog posts ...go further than generic graphics or copy/paste captions. https://www.rubyslippersmarketing.com/tips-tricks/thepsychology-backedsocialmediatrickseverybusinessshouldbeusing monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/c2abdcd6-f240-4de0-a24c-7c6497880b01/unsplash-image-g1Kr4Ozfoac.jpg Tips & Tricks - The Psychology-Backed Social Media Tricks Every Business Should Be Using - High-performing posts use: Bold headlines Text overlays Visual contrast (color, shape, space https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/0dfbaaa2-15a6-416c-853a-ad7a9da7bef3/unsplash-image--uHVRvDr7pg.jpg Tips & Tricks - The Psychology-Backed Social Media Tricks Every Business Should Be Using - And that only happens when you know how to: Speak their language Use brand voice intentionally Align your visuals and message with how they feel, not just what you offer https://www.rubyslippersmarketing.com/tips-tricks/stopsendingboringemails monthly 0.5 2025-05-11 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/d300b4ef-3df3-4af4-a78c-aa62b7e6dc33/unsplash-image-0aRycsfH57A.jpg Tips & Tricks - Stop Sending Boring Emails: Why Strategic Campaigns Still Rule in 2025 - A strategic campaign can: Announce new services or product launches Build anticipation for events or promotions Nurture warm leads with educational content Re-engage cold contacts who haven’t purchased in months https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/d06f4408-3cce-4c73-a6ee-0bf1875571f6/unsplash-image-gUIJ0YszPig.jpg Tips & Tricks - Stop Sending Boring Emails: Why Strategic Campaigns Still Rule in 2025 - Great email design includes: Skimmable formatting (think short paragraphs, bullet points, bold headers) Eye-catching visuals that match your branding Buttons with strong CTAs that stand out without overwhelming https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/5ac1b16e-7ed3-4d6e-ac87-e3fa12f3a1aa/unsplash-image-OEdkPaxYMXU.jpg Tips & Tricks - Stop Sending Boring Emails: Why Strategic Campaigns Still Rule in 2025 - Map out sequences that make sense Write copy that converts Design emails that drive action Analyze data and refine for better performance https://www.rubyslippersmarketing.com/tips-tricks/whyyourwebsiteneedsablogin2025 monthly 0.5 2025-05-10 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/9dfbf9b5-11fd-4304-8b6f-8191995efb68/unsplash-image-s9CC2SKySJM.jpg Tips & Tricks - Why Your Website Needs a Blog in 2025 (If You Want to Be Found Online) Appear in search results for industry-specific keywords Rank higher than competitors without new content Get indexed more frequently by Google https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/14d2fde0-17fc-4d4d-8708-0c6ab2d80bd8/unsplash-image-FHnnjk1Yj7Y.jpg Tips & Tricks - Why Your Website Needs a Blog in 2025 (If You Want to Be Found Online) - Strategic blog content helps: Educate potential customers Position you as a thought leader in your industry Answer common questions before the sales conversation starts https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/28a27bb2-1ad9-4878-acf1-1ffd64cb4245/unsplash-image-K3uOmmlQmOo.jpg Tips & Tricks - Why Your Website Needs a Blog in 2025 (If You Want to Be Found Online) - That means more: Website visits from Google Time spent on your site Opportunities to convert readers into leads or clients https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/f56e5d3a-39f7-479a-a402-59c84a0486e0/unsplash-image-8eSrC43qdro.jpg Tips & Tricks - Why Your Website Needs a Blog in 2025 (If You Want to Be Found Online) - If you want: Better SEO More traffic Increased brand visibility And warmer leads coming to you instead of you chasing them... https://www.rubyslippersmarketing.com/tips-tricks/whymetabusinesssuitecanbeagamechanger monthly 0.5 2025-05-09 https://www.rubyslippersmarketing.com/tips-tricks/whyhiringacontentcreatorisoneofthesmartestmovesforyourbusiness monthly 0.5 2025-05-08 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/d1630b73-2335-43fb-aab1-449ad66413ca/unsplash-image-Aqc7znjxROM.jpg Tips & Tricks - Why Hiring a Content Creator Is One of the Smartest Moves for Your Business Video and photo creation that fits your brand and platform Graphic design for social, web, and email Caption writing that reflects your voice and converts viewers Posting schedules and platform optimization Storytelling that humanizes your brand and builds trust https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/058c6c12-7d64-4a1b-b0a8-c4ac62362474/unsplash-image--UsJoNxLaNo.jpg Tips & Tricks - Why Hiring a Content Creator Is One of the Smartest Moves for Your Business Time back on your calendar Consistency across your brand Creative that actually performs An expert who knows how to translate your vision into content that works https://www.rubyslippersmarketing.com/tips-tricks/w1jpd28m47lef7wjoj9mvsb3w4yw01 monthly 0.5 2025-05-07 https://www.rubyslippersmarketing.com/tips-tricks/hm6dpv0hblottrbp3574x4ncrt2kg0 monthly 0.5 2025-05-06 https://www.rubyslippersmarketing.com/tips-tricks/hze5thg9083dodsbvi34bg8676sixl monthly 0.5 2025-05-05 https://www.rubyslippersmarketing.com/tips-tricks/3n580bl4jjafz3du81oxzdo0int9eu monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/d7b66271-efef-4f8a-a43b-8af4156522cc/unsplash-image-r02wxT3-PYw.jpg Tips & Tricks - Why Meta Ads Are Still One of the Smartest Investments for Businesses in 2025 This is why new and growing brands must build visibility with a paid ad foundation. That doesn’t mean throwing money at boosted posts - it means strategic Meta Ad management that builds real traction, fast. https://www.rubyslippersmarketing.com/tips-tricks/arz5b1wz9ya64fzlllndrxw4mtr0h7 monthly 0.5 2025-05-03 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/91f4e139-e2e4-43de-84d4-41e6f3ce6810/unsplash-image-zEMZ4xzZ-ig.jpg Tips & Tricks - The Tools Behind a Strategic Brand: What Business Owners Should Know in 2025 - What business owners don’t always see: CapCut Pro requires editing experience and narrative skill to build videos that sell - not just showcase. A polished video can take hours to plan, shoot, edit, and optimize - even with advanced software. CapCut Pro is affordable, but learning how to use it to create high-converting content takes far more than a subscription. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/a87b4d8c-9a5c-4b9b-8b99-077407dc6835/unsplash-image-oqStl2L5oxI.jpg Tips & Tricks - The Tools Behind a Strategic Brand: What Business Owners Should Know in 2025 - But here’s the difference: I don’t just create “graphics” - I build on-brand, goal-oriented visuals that elevate messaging. Templates are helpful, but knowing how to use them with purpose is what turns design into ROI. Canva Pro costs $120 per year - but again, it’s not about the cost. It’s about knowing how to design for conversions. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/cff6f738-9058-4787-88b3-f6cb81d359b7/unsplash-image-ilbjfRwOgzA.jpg Tips & Tricks - The Tools Behind a Strategic Brand: What Business Owners Should Know in 2025 - This is why business owners hire someone who knows how to pull the right levers at the right time. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/fa42f325-9324-4daa-9e6d-a41222ebfdde/unsplash-image-_Lnid7JAWFQ.jpg Tips & Tricks - The Tools Behind a Strategic Brand: What Business Owners Should Know in 2025 - I use GA to: Track traffic sources and conversion behavior Identify drop-off points and optimize pages Refine campaigns based on what’s actually performing https://www.rubyslippersmarketing.com/tips-tricks/is-your-online-presence-costing-you-clients-what-successful-businesses-do-differently-in-2025 monthly 0.5 2025-05-02 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/db002526-c729-43f5-abfd-71f66fc055c5/unsplash-image-zwsHjakE_iI.jpg Tips & Tricks - Is Your Online Presence Costing You Clients? What Successful Businesses Do Differently in 2025 Related: Your Business Needs a Content Strategist in 2025… Not Just Another Writer https://www.rubyslippersmarketing.com/tips-tricks/what-happens-when-you-stop-posting-on-social-media-and-how-to-avoid-it monthly 0.5 2025-05-01 https://www.rubyslippersmarketing.com/tips-tricks/google-ads-vs-facebook-ads-which-platform-will-grow-your-business-faster monthly 0.5 2025-04-30 https://www.rubyslippersmarketing.com/tips-tricks/social-media-management-how-to-turn-engagement-into-revenue monthly 0.5 2025-04-29 https://www.rubyslippersmarketing.com/tips-tricks/why-your-business-is-invisible-online-and-how-to-fix-it monthly 0.5 2025-04-28 https://www.rubyslippersmarketing.com/tips-tricks/your-business-needs-a-content-strategist-in-2025-not-just-another-writer monthly 0.5 2025-04-06 https://www.rubyslippersmarketing.com/tips-tricks/algorithm-updates-and-organic-reach-what-todays-business-owners-need-to-know monthly 0.5 2025-04-06 https://www.rubyslippersmarketing.com/tips-tricks/is-your-website-doing-its-job-heres-how-to-tell monthly 0.5 2025-04-05 https://www.rubyslippersmarketing.com/tips-tricks/your-email-list-is-more-valuable-than-your-follower-count monthly 0.5 2025-04-04 https://www.rubyslippersmarketing.com/tips-tricks/first-impressions-count-why-your-visuals-might-be-losing-you-clients monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/12520c38-1580-40d2-a131-677b13eef8ff/unsplash-image-FeuEg-8XlA8.jpg Tips & Tricks - Why Your Visual Branding Might Be Costing You Clients (And How to Fix It) Your website fonts and colors don’t match your social media. You don’t have brand guidelines - or you do, but you don’t follow them. You cringe when someone asks for your business card or link. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/a1f9ba5c-b54e-493a-8bdd-bde7d3c0a188/unsplash-image-TY3pj5q72tw.jpg Tips & Tricks - Why Your Visual Branding Might Be Costing You Clients (And How to Fix It) - Your design should: Attract the right audience Communicate your value instantly Guide visitors through your content effortlessly https://www.rubyslippersmarketing.com/tips-tricks/is-your-marketing-working-5-metrics-every-business-owner-should-be-watching monthly 0.5 2025-04-02 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/f4427df7-9eb5-4b0f-861c-c1b93213fbd2/unsplash-image-yktK2qaiVHI.jpg Tips & Tricks - 5 Marketing Metrics Every Business Owner Should Track in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/c2854785-a50e-420e-9347-65d4cfbf22e3/unsplash-image-FHnnjk1Yj7Y.jpg Tips & Tricks - 5 Marketing Metrics Every Business Owner Should Track in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rubyslippersmarketing.com/tips-tricks/reinventing-your-brand-in-2025-how-a-marketing-pro-keeps-your-business-ahead-of-trends monthly 0.5 2025-04-01 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/72500ee6-320d-4823-bf9b-9b4c8a8180a7/unsplash-image-wSct4rrBPWc.jpg Tips & Tricks - Reinventing Your Brand in 2025: How a Marketing Pro Keeps Your Business Ahead of Trends Evolving Design Aesthetics: From dynamic gradients to minimalist color palettes, design trends are in constant flux. A pro marketer stays on top of these shifts, ensuring your visual identity resonates with modern consumers but also stands the test of time. Multi-Channel Consistency: Your brand must look and feel consistent across websites, social media, voice-activated devices, and even emerging metaverse platforms. A seasoned professional aligns every channel to reinforce brand recognition. Data-Driven Adaptations: Marketing pros rely on analytics - like engagement rates, conversion data, and audience sentiment - to update visuals and messaging precisely when needed. This helps avoid guesswork and ensures evidence-based evolution for your brand. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/8ad95747-d3dc-4a9f-b15a-7d3205828053/unsplash-image-_1QHEfxpWKM.jpg Tips & Tricks - Reinventing Your Brand in 2025: How a Marketing Pro Keeps Your Business Ahead of Trends Inconsistent Messaging: DIY rebrands often yield disjointed visuals, conflicting taglines, or unclear brand voice. This confusion can hurt your credibility with potential clients. Wasted Time and Resources: Without specialized training, learning the ins and outs of brand strategy, visual design, and audience analysis can eat up valuable time - time better spent on core business tasks. Missed Opportunities: Lacking a strategic approach means you could fail to leverage emerging channels or up-and-coming trends. A professional spots these openings early, ensuring your brand benefits before the competition. https://www.rubyslippersmarketing.com/tips-tricks/automating-your-digital-marketing-why-a-specialist-makes-all-the-difference monthly 0.5 2025-03-31 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/ebfb96d4-1e1f-4710-9c70-5da31e1715ad/unsplash-image-JKUTrJ4vK00.jpg Tips & Tricks - Automating Your Digital Marketing: Why a Specialist Makes All the Difference Diverse Platforms: From email marketing software to CRM integrations and scheduling apps, the range of automation tools is vast. Professionals can select and configure the best suite of tools for your specific needs. Seamless Integration: A marketing specialist knows how to connect these platforms so they share data and insights - leading to a holistic view of your campaigns. Avoid Technical Headaches: Incorrect setups can lead to broken workflows, spammy emails, or missed leads. A skilled pro ensures your automation runs smoothly from day one. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/f2a15493-a90a-4486-b754-16ea099ccec2/unsplash-image-15YTRXKuJ14.jpg Tips & Tricks - Automating Your Digital Marketing: Why a Specialist Makes All the Difference Segmentation & Personalization: Automation specialists understand how to segment audiences and deliver highly targeted messages, whether via email, social media, or SMS. Nurture Campaigns: With tailored content and timing, professionals create automated funnels that guide leads through every stage of the buying journey - ultimately increasing conversions. Consistent Follow-Ups: Humans forget, but automation doesn’t. Properly configured workflows ensure no lead or customer inquiry falls through the cracks, improving customer satisfaction. https://www.rubyslippersmarketing.com/tips-tricks/elevate-your-brand-how-hiring-a-design-amp-marketing-pro-builds-lasting-credibility monthly 0.5 2025-03-30 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/a604cbd2-0a1b-4b9b-90c3-d4dad36529f5/unsplash-image-E6XStmd5wfk.jpg Tips & Tricks - Elevate Your Brand: How Hiring a Design & Marketing Pro Builds Lasting Credibility Consistency Is Key: Successful brands are instantly recognizable. From your website and social media graphics to the tone of your blog posts, every element should work together seamlessly. Emotional Connection: A pro designer knows how to convey the right emotions through color choices, typography, and layout. These nuanced design decisions help form immediate, positive associations with your brand. Avoid DIY Pitfalls: Inconsistent fonts, clashing colors, or unclear messaging can confuse potential customers and undermine your credibility. A professional ensures every visual detail aligns with your business goals. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/748a4be9-bc90-4d12-bb3d-9a017ae6f46b/unsplash-image-WyxqQpyFNk8.jpg Tips & Tricks - Elevate Your Brand: How Hiring a Design & Marketing Pro Builds Lasting Credibility - Strategic Campaigns: Good design attracts attention, but marketing pros convert that attention into action. They know how to target your ideal demographic and use persuasive CTAs (calls to action) that drive conversions. Holistic View: Rather than just making something look good, a marketing specialist considers how visuals, messaging, ad spend, and distribution channels all fit together for maximum impact. Data-Driven Adjustments: Professionals use analytics to measure performance and fine-tune campaigns. This data-backed approach ensures you aren’t wasting resources on marketing methods that don’t resonate. https://www.rubyslippersmarketing.com/tips-tricks/the-ultimate-guide-to-hiring-the-right-digital-marketing-partner monthly 0.5 2025-03-29 https://www.rubyslippersmarketing.com/tips-tricks/website-redesigns-that-drive-business-growth-when-and-why-to-invest monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/435d178a-5155-4d18-8096-0038e6e8b8a4/unsplash-image-weRQAu9TA-A.jpg Tips & Tricks - Website Redesigns That Drive Business Growth: When and Why to Invest Outdated Design and Layout: Cluttered interfaces, tiny text, or an overall dated feel can deter potential clients. Slow Loading Speeds: Page speed is crucial for user experience and SEO rankings. A slow site can send visitors - and potential customers - running elsewhere. Poor Mobile Responsiveness: If your site doesn’t adapt seamlessly to mobile devices, you’re missing out on a massive segment of online traffic. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1742829039204-SFQR8LAUHV949BPB0EPE/unsplash-image-qC2n6RQU4Vw.jpg Tips & Tricks - Website Redesigns That Drive Business Growth: When and Why to Invest Plan First, Redesign Second: Start with a clear blueprint of what needs to change, focusing on essential improvements like site architecture and performance. Prioritize Mobile-Friendly and SEO-Optimized Features: A mobile-responsive design and on-page SEO elements (fast loading, properly tagged images, meta descriptions) are musts. Choose Scalable Platforms: Content Management Systems (CMS) like WordPress, Squarespace, or Shopify allow you to add new features over time without rebuilding from scratch. https://www.rubyslippersmarketing.com/tips-tricks/maximizing-roi-through-targeted-social-media-management monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/8295f2bc-ed42-47d7-bb0f-0700e67ba0db/unsplash-image-tR0jvlsmCuQ.jpg Tips & Tricks - Maximizing ROI Through Targeted Social Media Management Demographic Data: Start by identifying basic demographics - age range, location, gender. Then refine your search based on job titles, industries, or interests relevant to your products or services. Psychographic Insights: Go a step further and explore your audience’s values, attitudes, and lifestyles. These insights help tailor messaging that truly resonates. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/96dcf6cd-b12d-4086-a245-6a5838902d74/unsplash-image--UsJoNxLaNo.jpg Tips & Tricks - Maximizing ROI Through Targeted Social Media Management Engagement Metrics: Track likes, comments, shares, and clicks to gauge how well your content is resonating. Conversion Tracking: Set up conversion pixels and Google Analytics goals to monitor how social media traffic impacts leads and sales. ROI Reporting: Regularly compile data into an ROI report - calculating the actual revenue generated from social campaigns compared to ad spend, staff hours, and other costs. https://www.rubyslippersmarketing.com/tips-tricks/how-to-sell-out-your-next-event-with-digital-marketing monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/0381312f-016f-42bb-9939-1fa1f48af411/unsplash-image-aEnH4hJ_Mrs.jpg Tips & Tricks - How to Sell Out Your Next Event with Digital Marketing - Make it stand out The reality: Just posting about your event isn’t enough - you need a multi-channel strategy that combines social media, paid ads, email marketing, and strategic partnerships. ✅ The fix: Use a digital marketing plan that reaches your ideal audience at the right time, in the right way. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/0378caf5-68e5-4f2c-a58f-616e001ef132/unsplash-image-gG6yehL64fo.jpg Tips & Tricks - How to Sell Out Your Next Event with Digital Marketing Introduce the event & highlight the value (Why should they attend?) Create urgency with limited-time offers (Early bird pricing, VIP access, etc.) Send reminders leading up to the event (Last chance to register!) Bonus Tip: Segment your email list so you can send personalized invites based on audience interests. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/7c165ac5-73f0-448f-827f-fc316c6032ec/unsplash-image-S5DEUg2yUVU.jpg Tips & Tricks - How to Sell Out Your Next Event with Digital Marketing What to post: Behind-the-scenes previews of event setup & planning. Speaker or special guest spotlights to highlight value. Countdown posts & interactive stories to create urgency. Video testimonials from past attendees to boost credibility https://www.rubyslippersmarketing.com/tips-tricks/3-signs-its-time-to-hire-a-marketing-pro-hint-you-needed-one-yesterday monthly 0.5 2025-03-25 https://www.rubyslippersmarketing.com/tips-tricks/understanding-social-media-algorithms-in-2025-what-businesses-need-to-know monthly 0.5 2025-03-24 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1742229720347-JUIVF34561OMQF4XA6AA/unsplash-image-tsbcvd1YBZo.jpg Tips & Tricks - Understanding Social Media Algorithms in 2025: What Businesses Need to Know Key Takeaways: Posts from friends, family, and groups are given priority over business pages. Content that sparks meaningful interactions (shares, comments, and replies) is more likely to be seen. Engagement-based ranking means thoughtful, discussion-driven posts perform better than generic promotional content. How to Optimize: Encourage discussions in the comments section. Create Facebook Groups for your brand to foster community engagement. Use interactive content such as polls, live videos, and Q&A sessions. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1742229839572-SW14VCSI7SM15B4BZ10I/unsplash-image-Ebb8fe-NZtM.jpg Tips & Tricks - Understanding Social Media Algorithms in 2025: What Businesses Need to Know Key Takeaways: User interactions (shares, comments, and full watch time) determine virality. Hashtags & Keywords in Captions: TikTok scans captions and on-screen text to categorize videos. Content Relevancy: If users engage with similar videos, TikTok will push them more of that content. How to Optimize: Keep videos short and engaging to maximize watch time. Use captions with trending keywords and AI-driven suggestions. Encourage engagement with strong CTAs (ex: “Comment below if you agree!”) https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1742230011689-2ZEBV75GF1NV8DYEGHIR/unsplash-image-rncny1536Xs.jpg Tips & Tricks - Understanding Social Media Algorithms in 2025: What Businesses Need to Know Key Takeaways: Watch time and session duration directly impact rankings. Thumbnails & Titles affect click-through rates and visibility. Consistency in posting improves long-term channel growth. How to Optimize: Create engaging, long-form content to increase watch time. Optimize titles with high-ranking keywords. Use engaging thumbnails to boost click-through rates. https://www.rubyslippersmarketing.com/tips-tricks/the-2025-digital-marketing-trends-your-business-cant-ignore monthly 0.5 2025-03-22 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/cb070db6-c803-4340-acbb-04eea7f4b4d4/unsplash-image-Z6SXt1v5tP8.jpg Tips & Tricks - The 2025 Digital Marketing Trends Your Business Can’t Ignore - How Businesses Can Leverage AI: Automate content creation for blogs, social media, and ads. Use AI-driven insights to personalize email marketing campaigns. Optimize ad targeting with predictive analytics. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/d276ddc0-6f04-4a02-9d97-065c2bdabb1c/unsplash-image-0aRycsfH57A.jpg Tips & Tricks - The 2025 Digital Marketing Trends Your Business Can’t Ignore - Why Email Still Works: It allows for direct, personalized communication with your audience. Email automation sequences nurture leads and drive sales conversions. Unlike social media, you own your email list - no risk of losing access due to platform changes. https://www.rubyslippersmarketing.com/tips-tricks/how-to-successfully-promote-an-event-online-without-wasting-your-budget monthly 0.5 2025-03-21 https://www.rubyslippersmarketing.com/tips-tricks/how-professional-branding-and-content-creation-elevate-your-business-online monthly 0.5 2025-03-20 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/2c947451-42d1-4fbd-9bc3-bc3395d0ca95/unsplash-image-ZmY7AG1l0Eo.jpg Tips & Tricks - How Professional Branding and Content Creation Elevate Your Business Online - Professional content creation ensures: On-Brand Messaging – Every post aligns with your business goals and speaks to your ideal audience. Higher Engagement Rates – Well-crafted content generates more likes, comments, shares, and saves—boosting visibility. SEO Optimization – Expertly written content is optimized to get found by the right people at the right time. Time and Stress Savings – Instead of struggling to create graphics, videos, and captions, professionals handle everything for you, so you can focus on running your business. https://www.rubyslippersmarketing.com/tips-tricks/m39mt7ccb6ddmjqtkmy0rhaq03om0p monthly 0.5 2025-03-19 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/e3971596-27a9-4117-a953-72fb7dcf5f63/unsplash-image-ute2XAFQU2I.jpg Tips & Tricks - Why Hiring a Social Media Manager is the Smartest Business Move in 2025 - Expert-Level Strategy – Social media managers don’t just post - they develop and execute data-backed strategies that align with business goals. SEO & Algorithm Mastery – Platforms constantly change. A professional keeps up with trends and understands SEO-driven content creation (learn more from this SEMrush SEO guide). Time & Efficiency – Your time is better spent running your business, not worrying about the latest Instagram update. Consistent Brand Voice – A unified, professional online presence builds credibility. Our guide on Building and Maintaining an Online Presence explains why a strong digital footprint is crucial. Proven Growth Tactics – A social media manager knows what works and what doesn’t. We understand how to drive engagement, increase followers, and turn visibility into sales. https://www.rubyslippersmarketing.com/tips-tricks/unlocking-instagram-growth-the-power-of-seo-for-your-business monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/bfd33f2b-7b3a-4f0b-b6e9-a22d24a0a7a4/unsplash-image-yeB9jDmHm6M.jpg Tips & Tricks - Instagram SEO: How to Rank Higher & Boost Engagement in 2024 As SEMrush points out, Instagram’s algorithm favors relevant, well-optimized content. By implementing strategies such as keyword-rich captions, strategic hashtag use, and engagement-driving content, businesses can see a dramatic shift in their organic reach. https://www.rubyslippersmarketing.com/tips-tricks/lucky-marketing-how-to-turn-your-brand-into-a-pot-of-gold-this-st-patricks-day monthly 0.5 2025-03-17 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/b39a2a32-a046-46ac-b450-12fee54f0a85/unsplash-image-tv-9EmBJ1uk.jpg Tips & Tricks - Lucky Marketing: How to Turn Your Brand into a Pot of Gold This St. Patrick’s Day - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rubyslippersmarketing.com/tips-tricks/the-power-of-social-media-engagement-in-2025 monthly 0.5 2025-03-16 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/e84a33cd-f353-4bf9-8636-ba1bda524073/unsplash-image-q3zZHY5GHu0.jpg Tips & Tricks - The Power of Social Media Engagement in 2025 Increased Brand Loyalty – Active engagement fosters a sense of community, encouraging customers to develop loyalty toward your brand. Improved Brand Visibility – Engaged content is more likely to be shared, expanding your reach and attracting potential customers. Valuable Customer Insights – Interactions provide direct feedback, allowing you to understand customer preferences and tailor your offerings accordingly. https://www.rubyslippersmarketing.com/tips-tricks/why-your-business-isnt-getting-the-attention-it-deserves monthly 0.5 2025-03-15 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/4226e660-afcb-40bc-adfa-bc47de1bfd4b/unsplash-image-bs2Ba7t69mM.jpg Tips & Tricks - Why Your Business Isn’t Getting The Attention It Deserves.. ✔ Your website isn’t ranking on Google. Without SEO, your website is buried beneath competitors who are investing in search visibility. ✔ Your social media isn’t reaching the right people. If you’re posting but not getting engagement, your content likely isn’t optimized for the algorithm or your audience. ✔ Your brand messaging isn’t clear or memorable. If people don’t immediately understand who you are and what makes you different, they won’t remember you when it’s time to buy. ✔ Your competitors are marketing better. If they’re consistently running ads, optimizing content, and showing up in searches, they’ll win the business that should be yours. (Forbes) https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/a3b9ad80-eed4-49b0-b048-50e6fd08b9d5/unsplash-image-tLZhFRLj6nY.jpg Tips & Tricks - Why Your Business Isn’t Getting The Attention It Deserves.. ✔ Track ever-changing social media algorithms and adjust strategies accordingly. (Forbes) ✔ Optimize a website for SEO so it actually ranks on Google. ✔ Create content that resonates, converts, and builds brand authority. ✔ Manage paid ads that generate real ROI instead of wasted spend. https://www.rubyslippersmarketing.com/tips-tricks/outsmarting-the-algorithm-how-to-keep-your-business-visible-on-social-media monthly 0.5 2025-03-14 https://www.rubyslippersmarketing.com/tips-tricks/how-to-attract-high-value-clients-with-digital-marketing monthly 0.5 2025-03-13 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/719a284f-a7fc-4487-9b08-5bbba19a8570/unsplash-image-wB7V7mhufy4.jpg Tips & Tricks - How to Attract High-Value Clients with Digital Marketing - Being visible on Google for high-value search terms establishes credibility and trust before a client even clicks on your site. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1741288827792-OXVW0YD9JF2A59R23CGZ/unsplash-image-tAvda_CfwD0.jpg Tips & Tricks - How to Attract High-Value Clients with Digital Marketing - Best practices for paid advertising to attract larger clients: ✔ Use LinkedIn Ads to target executives, business owners, and decision-makers ✔ Run Google Search Ads on premium keywords relevant to your service ✔ Create Facebook and Instagram retargeting ads to stay top-of-mind for high-intent visitors ✔ Use exclusive messaging like “Work With Industry Leaders” rather than generic calls to action https://www.rubyslippersmarketing.com/tips-tricks/why-your-brand-needs-more-than-just-a-website-digital-success-in-2025 monthly 0.5 2025-03-12 https://www.rubyslippersmarketing.com/tips-tricks/following-the-yellow-brick-road-to-business-success-how-to-stand-out-in-a-crowded-market monthly 0.5 2025-03-11 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1741200043281-53HS38Y9RSH0UDGMKYJD/unsplash-image-hLhcAhr7Acw.jpg Tips & Tricks - Following the Yellow Brick Road to Business Success: How to Stand Out in a Crowded Market - With a data-driven marketing strategy, your business can show up in search results, engage customers on social media, and stay ahead of competitors who are simply hoping to be noticed. https://www.rubyslippersmarketing.com/tips-tricks/building-and-maintaining-an-online-presence monthly 0.5 2025-03-11 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/d1ae1c1d-b12d-4908-960c-83771d0e8975/unsplash-image-CiSizRTO8U8.jpg Tips & Tricks - Building and Maintaining an Online Presence - Platforms like Instagram, Facebook, LinkedIn, and TikTok require consistent, high-quality content to build relationships with audiences. Small businesses often struggle to keep up with this demand, leading to missed chances for engagement and brand recognition. Effective social media management involves content strategy, audience research, and engagement techniques that increase visibility and credibility. https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/1741199108245-IRQ8OTBI9K2C9J2ING4N/unsplash-image-BAanEbxe9No.jpg Tips & Tricks - Building and Maintaining an Online Presence - Running effective campaigns on Google Ads, Facebook Ads, and Instagram Ads requires precise targeting, A/B testing, and performance tracking. Businesses that invest in advertising without a clear strategy often see little return on investment. 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If you’ve been struggling to keep up with social media, SEO, and online advertising, it’s time to bring in the experts who know how to get real results. https://www.rubyslippersmarketing.com/tips-tricks/unlocking-business-growth monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/b9d39428-f0ab-4f90-9b7e-00c3bfd85433/unsplash-image-KkI9YpmO-mc.jpg Tips & Tricks - Unlocking Business Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rubyslippersmarketing.com/tips-tricks/finding-your-businesss-ruby-slippers-the-digital-marketing-strategy-that-leads-to-success monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/4d8be0b3-2783-4561-8e54-022adeab47e3/unsplash-image-uEle6BAnpHw.jpg Tips & Tricks - Finding Your Business's Ruby Slippers: The Digital Marketing Strategy That Leads to Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.rubyslippersmarketing.com/tips-tricks/dont-be-afraid-of-the-wicked-algorithms monthly 0.5 2025-03-04 https://www.rubyslippersmarketing.com/tips-tricks/follow-the-yellow-brick-cta monthly 0.5 2025-03-04 https://www.rubyslippersmarketing.com/tips-tricks/content-that-shines-like-ruby-slippers monthly 0.5 2025-03-04 https://www.rubyslippersmarketing.com/tips-tricks/repurpose-like-a-marketing-wizard monthly 0.5 2025-03-04 https://www.rubyslippersmarketing.com/tips-tricks/tame-the-tornado-and-batch-your-content monthly 0.5 2025-03-04 https://www.rubyslippersmarketing.com/tips-tricks/click-your-heels-and-optimize-your-bio-n3w52 monthly 0.5 2025-03-04 https://images.squarespace-cdn.com/content/v1/676dbc7fe2fa363c1a6aba57/be3248aa-58e2-47d6-b6f0-bbc5f50905b2/Screenshot+2024-11-24+094736.jpg Tips & Tricks - Click Your Heels And Optimize Your Bio! - Make it stand out @RubySlippers.Marketing 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