How to Find the Right Web Designer for Your Business
You searched for a “web designer near me” and got 500 results. So how do you know who’s right for your business?
Whether you’re launching a new business or your current website isn’t doing its job, choosing the right web designer can be the difference between another pretty site that collects dust - and one that drives conversions, engagement, and real results.
What to Look For When Hiring a Website Designer
and how to make sure you’re investing in more than just visuals.
1.
Look for Strategy , Not Just Style
Yes, aesthetics matter - but your website should be built to perform, not just impress.
A good web designer will ask questions like:
Who’s your target audience?
What’s the goal of each page?
How should people move through your site?
If the focus is only on how it looks, not how it works, it’s a red flag.
2.
Check Their Experience With Your Platform
Whether you’re using Squarespace, WordPress, or another platform, your designer should have real experience - not just theory.
Bonus if they understand how to integrate tools like email marketing, booking, or e-commerce.
3.
Ask About SEO and Mobile Optimization
Search engine visibility is everything.
A solid web designer will know:
How to structure your pages with H1s and meta tags
How to improve loading speed and image quality
How to write SEO-friendly content that ranks and reads well
Your site should be optimized for Google, built with clean structure, and mobile-responsive.
Related: Why Your Website Needs a Blog
4.
Review Their Portfolio for More Than Looks
Don’t just judge by homepage aesthetics. Click around.
Look at:
Functionality and user experience
Consistent branding and messaging
Clear calls to action
Related: Is Your Website Doing Its Job?
5.
Choose Someone Who Understands Your Goals
Your website isn’t just a project - it’s a business tool. That’s why working with someone who asks about your business goals, audience, and offers is key.
When I design websites, I prioritize:
Ease of use (for both you and your visitors)
SEO-rich content to drive visibility
Strategic flow that guides users to action
Looking for a local web designer who understands strategy and style? One who can deliver a website that works just as hard as you do?
Let’s talk. I help business owners like you create sites that are clean, fast, and built to convert - without the tech overwhelm.
