You’re investing in marketing - posting on social media, sending emails, maybe even running ads. But here’s the real question: Is it actually working?

If you’re a business owner who feels like you’re constantly doing all the things and seeing none of the results, it’s probably because you’re missing the metrics that matter.

The Problem Isn’t Effort. It’s Strategy.

Too many businesses put time, money, and energy into marketing with no clear way to measure success. That’s like driving without a map - you might get somewhere, but it probably won’t be where you wanted to go.

Here’s the good news: the right marketing partner (hi, that’s me) knows exactly what to track, how to track it, and how to turn the numbers into revenue.

5 Marketing Metrics That Actually Matter

1. Engagement Rate (Not Just Follower Count)

Having 10,000 followers is great - but if no one is liking, commenting, sharing, or saving your content, it’s not moving your business forward.

Engagement tells us if your audience actually cares. And caring leads to clicking. Clicking leads to buying.

Paper with "Marketing Strategy" written on it

2. Website Conversion Rate

Your website should be more than an online business card. If people are landing on your site but not taking action (filling out a form, booking a call, making a purchase), something is off.

That’s where design, messaging, and user experience come into play - services I specialize in.

3. Cost Per Lead (CPL)

Running ads? Great. But if you don’t know how much it’s costing to bring in a single lead, you’re flying blind. A high CPL usually means one thing: your ad strategy needs help.

I build targeted campaigns that speak directly to your dream clients - so every dollar works harder.

4. Email Click-Through Rate

If your emails are being opened but not clicked, your audience might be confused - or worse, bored. Copy, design, and strategy matter more than ever in 2025.

I help businesses build email campaigns that people actually want to open and engage with. No fluff. Just results.

5. Return on Ad Spend (ROAS)

This is the big one. If you’re spending $500/month on ads and making nothing back, it’s time to pause. The right strategy can turn that same $500 into real revenue.

Marketing isn’t an expense - it’s an investment. But only if it’s done right.

Let’s Stop Guessing and Start Growing

If reading this felt a little too relatable, it’s time to stop trying to DIY your marketing and start partnering with someone who does this every day.

I don’t just make things look good - I make them perform.

Ready to understand your numbers, optimize your marketing, and grow your business?

Let's Work Together!

5 Marketing Metrics Every Business Owner Should Track in 2025