Who’s On What
Social Media Demographics You Need to Know in 2025
Not every platform works for every business.
And while it might be tempting to cross-post everything to TikTok, Instagram, and Facebook, your content will only perform if it reaches the right people.
That’s why knowing who’s active on each platform is a non-negotiable piece of strategy in 2025.
TikTok in 2025:
Short, Creative, and Younger Audiences
TikTok continues to dominate the short-form video space - and its user base still skews younger.
Largest age group: 18–34
Most active industries: Beauty, fashion, food, creative services, entertainment
User behavior: Quick scrolling, trend-driven content, casual engagement
If your brand is visually fun, personality-driven, or trend-aware - TikTok is where you can build fast momentum.
Related: TikTok vs. Instagram: What Business Owners Need to Know About the Algorithm
Instagram in 2025:
Visual-First with a Balanced Audience
Instagram remains a powerful platform for visual storytelling, and its demographics are still a healthy balance.
Largest age group: 25–44
Most active industries: Wellness, interior design, lifestyle, travel, personal brands
User behavior: Follows for inspiration and discovery, higher brand trust, consistent engagement
Instagram is ideal if you’re growing a brand presence that feels polished, aesthetic, and community-focused.
Related: Instagram vs. Facebook: What You Need to Know About the Algorithm in 2025
Facebook in 2025:
Community-Oriented and Conversational
Facebook is still the place for groups, discussions, and longer-form content.
Largest age group: 35–65+
Most active industries: Local services, healthcare, financial, nonprofit, real estate
User behavior: Seeks value-based content, local recommendations, and deeper engagement
If your audience is older or you’re focused on building trust over time, Facebook should still be part of your strategy.
Bottom line
You don’t need to be everywhere - you need to be where your audience is.
I help business owners create strategic content and ads that actually connect with the people they want to reach - on the platforms that make sense.
You don’t need to understand every algorithm or demographic detail.
Let’s grow your business by showing up in the right places, with the right message, for the right people.
