Tips & Tricks
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Tips & Tricks →
Marketing Made Simple For You!
Daily blog posts to help you understand what optimizing your online presence actually means!

Why Your Business Is Invisible Online (And How to Fix It)
If your business isn't showing up online, you're missing out on growth. Learn the common causes of invisibility and discover how Ruby Slippers Marketing can help you rise above the noise.

Your Business Needs a Content Strategist in 2025… Not Just Another Writer
You need a content strategist - an expert who understands how to integrate SEO, storytelling, brand voice, and data-driven insights into a cohesive plan that genuinely moves the needle.

Algorithm Updates and Organic Reach: What Today’s Business Owners Need to Know
Stay ahead of the curve in April 2025 with actionable insights on social media algorithm updates and how they impact your organic reach. This guide explores practical strategies - like creating high-quality content, leveraging interactive features, and building authentic connections - to keep your brand visible and engaging. Perfect for business owners seeking to optimize social media management, boost audience growth, and adapt to ever-changing platform rules.

Is Your Website Doing Its Job? Here’s How to Tell
If you’re wondering why your site isn’t bringing in leads or why people are visiting but not buying, the problem probably isn’t your product - it’s the strategy behind your site.

Your Email List is More Valuable Than Your Follower Count
In a world where social media algorithms constantly shift and organic reach keeps shrinking, your email list is the one audience you truly own.

Why Your Visual Branding Might Be Costing You Clients (And How to Fix It)
Your visual identity speaks before you do. If your branding feels mismatched, outdated, or all over the place, you could be losing clients without realizing it. Learn how strategic design builds trust, attracts your ideal audience, and boosts conversions.

5 Marketing Metrics Every Business Owner Should Track in 2025
You’re posting, emailing, maybe even running ads - but is any of it actually working? In 2025, it’s not about doing more - it’s about tracking the right metrics. Learn which numbers matter most and why partnering with a pro could be the key to real business growth.