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Tips & Tricks

Tips & Tricks →

Marketing Made Simple For You!

Daily blog posts to help you understand what optimizing your online presence actually means!

Why Business Owners Are Burnt Out on Social Media
Ruby Davis-Nelson Ruby Davis-Nelson

Why Business Owners Are Burnt Out on Social Media

If social media feels more draining than productive, you’re not alone. Business owners everywhere are overwhelmed by content demands. Here’s how to fix that - without giving up on your brand.

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How to Use Hooks to Boost Engagement on Social Media
Ruby Davis-Nelson Ruby Davis-Nelson

How to Use Hooks to Boost Engagement on Social Media

If your posts are getting skipped, the problem might not be the content - it might be the hook. In 2025, attention spans are short, and great hooks are essential. Here’s what business owners need to know.

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Who’s On What
Ruby Davis-Nelson Ruby Davis-Nelson

Who’s On What

Before you post another reel, story, or ad, ask yourself: are you on the right platform for your audience? Here's a quick breakdown of who’s using what in 2025 - and why it matters to your marketing.

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Facebook vs. Instagram
Ruby Davis-Nelson Ruby Davis-Nelson

Facebook vs. Instagram

If you’re posting the same way on Facebook and Instagram, you’re missing opportunities. Here’s how their algorithms differ in 2025 - and how to make each one work harder for your business.

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TikTok vs. Instagram
Ruby Davis-Nelson Ruby Davis-Nelson

TikTok vs. Instagram

If you’re using the same strategy for TikTok and Instagram, you’re doing twice the work with half the results. Here’s what makes each platform’s algorithm different - and why the right strategy matters.

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